Unfortunately, none of them were big hits with the customers, ultimately contributing to the brand being discontinued as it struggled to demonstrate it still had a USP it could offer to the consumers.įind sales figures for the Sable, Milan, Montego / Sable, Grand Marquis, Cougar, Villager, Monterey, Mariner, Mountaineer and the Merkur Scorpio, XR4Ti. Most of these cars were imported from Ford’s European (Capri in the 1970s, Sierra and Scorpio in the 1980s, Cougar in the 1990s) or Australian (Capri) arms, or from other brands (Villager, a Nissan Quest in drag). Launched in 1938, its cars were always closely related to their Ford cousins, but the extent of badge-engineering reached an apogee in the 2000s when the company ceased to offer any vehicles that were in any way original in the end, the brand was phased out in 2011 to allow Ford Motor Company to focus on rebuilding after the financial crisis.Īlthough the vast majority of Mercury’s, by sales, were little more than upscale versions of Ford cars, over the years the brand actually managed to offer distinctive cars that had no equivalents within the Ford Motor Company’s US offerings. Mercury was Ford Motor Company’s “middle brand”, slotted between the mass-market Ford and luxury Lincoln. Industry watchers noted the floundering when FMC attempted lame fixes and half-hearted saves, including the radical idea of introducing sub-brand Merkur in 1985.Mercury Sales Data & Trends for the U.S Automotive Market Over the decades, the principle of the decreasing mean saw Fords and Mercurys become ever more similar, sapping the brand of any distinctiveness. Modele zawsze miay odpowiedniki wród modeli Forda, dzielc z nimi konstrukcj i silniki. Mercury came about to combat midpriced cars from Oldsmobile and Dodge in 1939. Modele Mercury byy sytuowane pomidzy popularnymi Fordami i luksusowymi Lincolnami. Hemmings Motor News has been serving the classic car hobby since 1954. This page contains a list of 51 vehicle models produced by Mercury since. Classic cars for sale in the most trusted collector car marketplace in the world. Mercury-as a brand of cars-ceased to be different, relevant or compelling decades ago. List of all Mercury vehicles registered to the U.S. Both received the same updates as their Ford twins over the past couple years, but these Fords-in-different-clothing highlighted the fundamental issue behind the brand's demise. 1950 Mercury M74 Custom, chopped, 350 cubic inch V8, Holy four barrel carburetor, automatic 4 on the floor, cold ac, new wrap and ceramic coat, hand painted pin striping. Auto repair shops do not have to remove mercury switches when they work on cars that are still in. The Milan and Mariner were the only contemporary vehicles in the line. Usually, car dismantlers and scrap metal recyclers do this. The Mountaineer isn't far behind in terms of lacking market relevance, and was slated to go away with the upcoming introduction of the new unibody 2011 Explorer. The Grand Marquis is so old it makes Methuselah look young. From 1938-2011, Mercury served as Ford Motor Companys medium-priced brand, filling the gap between the affordable Fords and luxurious Lincolns. On June 2, Ford announced what many thought was inevitable: Mercury is no more.Ĭurrently, the Mercury brand includes just four models. Check your balance, pay your bill, see your statements, and redeem your rewards all in the palm of your hand. For more than two years, executives deflected questions about the brand going away. Manage your card and stay in control with the Mercury Cards App. Shop millions of cars from over 22,500 dealers and find the perfect car. The feature most liked by owners was the 1957 Mercurys exterior styling, followed by its handling ease and riding. Find 94 used Mercury Cougar as low as 3,400 on ®.
Our archives are filled with recent reviews of new models ranging from the B-Segment Fiesta to the XXXL F-Series Super Duty and the luxurious new Lincolns.īut auto show after auto show, something was conspicuously missing from Ford's corporate announcements: new Mercury models. (The worst score went to Lincoln in 1958.) In the August 1957 issue, 13.2 percent of 100 1957 Mercury owners surveyed by PM rated the car 'Poor.' Some 61.4 percent called the car Excellent, while 25.4 percent said it was Average. Popular Mechanics' readers know that Ford Motor Company is on a roll with new product introductions.
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